Computex 2011
COMPUTEX Taipei is a computer trade expo held annually in Taiwan. It’s the second largest gathering of computing manufacturing professionals in the world, and companies take the opportunity to show of their new prototypes in hopes of luring the buyers that attend to, well… buy!
Normally, you’re supposed to be either a vendor or a bigshot buyer to be able to get access into this fair, but I checked around online and they said you could just say some English and pretend to be from some major company. I threw on my Facebook shirt and showed my passport and they didn’t ask too many questions (evidently if you’re non-asian, it’s even easier - they really want to make sure overseas buyers are in there getting impressed and everything). I get the feeling that security isn’t exactly big there though, one of the registration people even pointed to my ghetto DSLR and asked if I wanted a press pass T_T.
Oh, I should mention cruised around with this guy that’s enjoying omurice for lunch. OMNOMNOM

The first thing that hit me about computex as it’s huge-ness. This is just one of 4 halls stuffed full of vendors trying to sell their stuff. Buyers wander around and make deals while collecting free stuff and oogling the booth babes.

This picture probably best represents COMPUTEX’s booth babe system. Companies hire girls to hold their new products while buyers/press take crazy amounts of pictures. Said girls also make attendees do things like repeatedly shout the name of the company by promising free stuff. The companies with more money will have the girls dance every once in awhile to Ke$ha or “Like a G6” for more mob-attraction.

Most companies bring one or two girls to hold their stuff and hand out flyers. The bigger vendors might get like 5 or so and have them do a dance routine. Intel? Intel shall not be outdone. They brought an army of girls. 15 total. 3 of them wear i3 shirts + 5 wear i5 + 7 wear i7 = 15 (Intel, you think you’re so clever). Every like 30 minutes or so they patrol around the hall, followed by a trail of cameras, back to the Intel complex to dance/throw stuff to the masses.


The other side of COMPUTEX is actually showing off the tech that the girls hold. There were some pretty nifty stuff there: I took pictures of some of the wackier things - computerized bike, hugeass laptops, waterproof/dropproof notebooks, and tons of hardware stuff that just runs a bit faster or costs a bit less than last year. 3D seemed big, as well as tablet technology.



SNSD is the default video here. On almost every monitor, if you’re not letting people playtest a game, you’re playing Mr. Taxi on loop. Intel, in particular, had SNSD plastered EVERYWHERE


Thermaltake - my favorite booth. They heavily support esports in Taiwan, and sponsor the Apollos team playing in the Taiwan Esports League. Every 2 hours they have live SC2 matches. We missed seeing WhiteRa play (evidently he lost D:), but here’s him coaching one of the girls in Starjeweled (Not really, I think he was asking when he’d need to be back or something) [karmawhoring].

SC2 nerdout: The matches we spectated were pretty out there. There was a blink stalker rush, drone+zergling allin, and this crazy game that went MM into banshee into 4 expansions into battlecruiser/marine o.o Too bad templar/stalker raped it D: The huge crowd of people watching gave an indication that SC2 is sort of big here - not as big as Korea, but still pretty srsbiz.

Here’s some pictures of Softball (best Taiwanese Zerg), after getting pwned by blink stalkers. Poor dude.

Overall, COMPUTEX was a blast. I wouldn’t advise going for fun, though, unless you’re willing to geek out over computer equipment. There’s some social commentary that could be done here on the booth babes, but honestly, when your target audience is 90% middle-aged men… girls in skimpy outfits holding your tech is a pretty darn effective way of grabbing attention. So yeah, def would recommend if you’re geeky, def would advise you to stay away from the mobs of shouting dudes if you’re not. We were able to see all the major players with all their fancy events and attractions in about 4 hours or so, and also spent some time browsing the local Taiwan vendors. Good times!
The full gallery of pictures can be found on Facebook and I’m giving SmugMug a shot.
